AUTO INSURANCE: The key point is that the money below is covered directly and completely from customers' premiums. Insurance brand Market share in 2022 Advertising spend in the U.S. in 2022 GEICO (Berkshire Hathaway) 12% $1,540,000,000 Progressive 15% $1,370,000,000 State Farm 18% $1,048,000,000 Liberty Mutual 4% $815,000,000 Allstate 6% $617,000,000 USAA 2% $434,000,000
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