The other day while I was listening to a radio show, an advertiser boasted their underwear would make me twice or three times as cool. Sounds great BUT what does this mean? Nada. We have here a mix of the quantitative with the qualitative – seemingly a trend in the misconception of terms. The new (false) math applies multiples to qualitative objects. Twice as cool. Twice as hot. Double your happiness. Ten percent of your brain power. Loving you three times as much… Dress up your claim with math, and you convince the ignorant. That so many use these false math claims are made indicates a profound ignorance or misunderstanding of the listening public. Google almost anything and you will get hits. Google any multiples of anything and get hits again. Some examples: Double your love life; Triple your risk; Quadruple your happiness – wow! Can you really "double your pleasure, double your fun," by chewing Double Mint Gum? Are our students given to doublin
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