Three Simple Words Remember these from our school days, reading, writing, and arithmetic, the basic three Rās? They encapsulate much of our school subjects, and are among the very important things we have learned. More generally, they point a way we classify important ideas and directions in a simple and memorable way. It is the way we work; it is who we are. Letās generalize. Nowadays, with our incredibly complex lives which include just plain living, politics, education, workplace, and more, we need simplicity to keep everything straight, as it were āall in our heads at the same time.ā We need simple rules for complex subjects, partly because there are so many of them. The Questions . How do we, as a people, transmit, contain, understand, remember, and reflect upon, information and ideas? How do we understand the drivers of ongoing initiatives? How do we relate to a subject? How do we express the rules of the game, our game? ...