Begin with
definitions. For Facebook, (1) The
customers are those agencies that purchase information from their product (2),
the personal data produced by their 2 billion users. Most of
those 2 billion were scarcely aware their personal data was being sold. Thus, for
Facebook, implied data privacy is a myth. For Facebook, there seems little measure
of business ethics.
When the CEO Mark
Zuckerberg was caught data-ripping he apologized, and then again when caught
again. “We have much to learn.” I believe he did learn.
Taken to the next
step, it would not be surprising if
Facebook sold customer data to other customers.
Now Facebook is the
principal behind a new cryptocurrency. With it, people will be able to transfer (and
pay) funds from point to point. This new
venture, called Libra*, goes live next year. With Libra, Facebook will have access to
another dimension of data – financial
data, account numbers, and more. Facebook promises they will not access this data.
The next step will
be when Facebook enters the most data intensive realm of all, cloud computing. Facebook will promise not to peek. Look for an announcement soon.
To be “king of data”
is one thing, but to be “dictator of data” is quite another.
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