Like pearls in the
ocean, talent is hard to find.
We hear every day of the latest multi-billion
dollar media company developing its own contents for streaming. Include
Netflix, Disney, Amazon, Hulu, and more. There are so many, you can find top-ten lists.
They are spending multiple billions on
their ventures, making serials, documentaries, games, and films with large
budgets. Thus, in addition to Hollywood,
cable and broadcast television, we have a host of Internet contenders.
It might be
considered when only Hollywood and TV were the only sources of entertainment,
there was a surprising number of flops and B-movies. Some TV series lasted only
a few episodes before cancellation. Some
Hollywood movies never make it to the theaters but are sold off to the
networks. Why??? Talent.
There is just not enough. For the current crop of providers, talent is
needed to create huge volumes of entertainment media. One result is the large number of unscripted
talk and opinion shows. Cheap to
produce, they fill air time.
The result
will be massive numbers of movies and series that will scarcely last longer
than a first airing.
I predict the media
market will soon be saturated with underperforming content. Look for some prominent business failures. Be careful about investment in media IPOs.
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