Over the past 50 years, the average size of chickens raised for meat has increased by an astonishing 364%, growing from around 2 pounds in the 1970s to over 9 pounds today. This dramatic transformation is largely the result of selective breeding, industrial farming methods, and advances in feed and genetics—designed to produce birds that grow faster and yield more breast meat to meet consumer demand. High-efficiency breeds like the Cornish Cross, combined with controlled environments and optimized nutrition, have played a central role in accelerating this growth. However, these changes have sparked growing concerns among scientists and animal welfare advocates. Oversized chickens often suffer from mobility issues, organ strain, and reduced quality of life. Questions are also being raised about the nutritional quality of the meat and the sustainability of such intensive farming practices. As the poultry industry continues to prioritize efficiency and scale, debates about ethics, health, and environmental impact are pushing the conversation toward more humane and sustainable solutions.
I. I. Introduction. Concerning our general behavior, it’s high about time we all had some understanding of how we operate on ourselves, and it is just as important how we are operated on by others. This is the wheelhouse of behavioral sciences. It is a vast subject. It touches our lives constantly. It’s influence is pervasive and can be so subtle we never notice it. Behavioral sciences profoundly affect our ability and success at problem-solving, from the elementary level to highly complex wicked problems. This is discussed in Section IV. We begin with the basics of behavioral sciences, Section II, and then through the lens of multiple categories and examples, Section III. II. ...
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